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July 24, 2021 @ 11:00 am - 12:00 pm PDT

Free for ARS Members

Take a ringside seat and enjoy the inspirational tale of The Knock Rose® as told by its creator, Will Radler.

One might expect that the world’s best selling rose was conceived in a laboratory under the direction of a seasoned rose breeder holding many horticultural degrees. Instead, a nine year old with two quarters in his pocket changed the rose industry forever. Radler shares a blow-by-blow account of his journey from fringe contender to international champ. The behind-the-scenes details will both amaze and inspire you.

Making it to the main event is one thing. Sustaining is another. Radler, with his unconventional methods, is certainly doing something right with 50 plant patents to his name.

Fast forward to 2021. Modern day rose breeding has evolved dramatically. Going toe-to-toe in today’s industry presents both opportunities and challenges. Learn an insider’s perspective of the state of the revitalized industry.

Topics include:

– The Rose Industry Today

– Marketing Challenges

– Competition

– Diseases (and perception of diseases)

– Breeding Priorities


Register Here: https://register.gotowebinar.com/regi…/6216136682782784524

After registering, you will receive a confirmation email containing information about joining the webinar.

FREE for current ARS members.

When registering, you do not need to enter your credit card information; simply enter your unique code as the discount code.

Guest Cost: $10


July 24, 2021
11:00 am - 12:00 pm PDT
Free for ARS Members
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